Research Project #2 DivestUMW

Something that I have been doing for my community this year is engaging with the fossil fuel divestment campaign on our campus. We are one of almost 300 campaigns around the nation all working towards a similar goal. Divestment in itself is a very simple act: take investments out of the fossil fuel industry. This can be done on any level, whether it be personal investments, city investments, a church’s investments, or even a country (Norway in recent news). The idea of divestment is essentially a devolution of power. It seeks to fix the current status, which is structured in a way that corporations control our universities (in this case fossil fuel corporations) through their economic power. Divestment campaigns work to shift that power from the hands of the fossil fuel industry and into the hands of the hands of students. There are several methods and way which we use to achieve that goal.

One major function of DivestUMW is to do direct actions, which is using alternative methods outside of the established channels. In our campaign, we have reached many blocks when trying to achieve our goal, so we need to use other methods. Direct action can be used in many different ways, but it tends to be something of a very visual display, or something that disrupts the ordinary routine in order to  Our university’s governance structure and process is one that tends to be hidden from the immediate eye of the public. By highlighting certain aspects of the process with action, the public will be more likely to be in tune with the process.

But these actions by themselves are not enough. Doing an action in the middle of the day will only catch at most 40 to 50 people on its own. The action does not matter unless it hits media. This can either be on social media or traditional media, or a variation. Our campaign has found it necessary to use social media to get our messages at times when traditional media is unresponsive. Local traditional media sources have tendencies to shy away from administrative decisions and social justice issues here on campus for the sake of being more digestible, so they usually only cover us when we do something big and they would risk losing their reputation if they ignore it.

There are benefits to cons to both. With social media you have more control over the messaging and can have a narrative that directly serves your purpose. With traditional media, you lose some control over the narrative and but gain more legitimacy in the public eye.

Actions and media work together to draw attention to a target: that is a decision maker or a decision making body that is either an obstacle for our campaign or can give us what we want. For us last year, a serious block was the Rector of the board, Rector Cuellar. Cuellar continuously tried to reject our voice and presence at the meetings, whether it was direct or through more passive means by neglecting to address us despite wide shown support. This target changes depending on different stages of the campaign. With all of these combined methods, the campaign hopes to bring power into the hands of students and open up channels for more causes to go through, some being debt free education, private prison divestment, and better sexual assault policy.

3 thoughts on “Research Project #2 DivestUMW

  • December 2, 2015 at 7:16 pm

    Rabib I am totally with you all the way when it comes to hating on fossil fuels. Here is the thing that people seem to not understand: global warming is super real. Global warming is a major, major issue, and we are killing the environment. The thing that strikes me about this is the lack of people who actually care. There are tons and tons of issues in the world, but global warming is the only one that affects everyone. That being said, why isn’t this the universal problem that it should be? We all share the earth, so why don’t we all unite in order to solve this issue? The answer is large corporations. Large corporations use propaganda to convince people that it isn’t a problem. You have overwhelming scientific data that suggests that global warming is real, but because the corporations are the ones who have the money they can spread the lie that global warming isn’t real. What does that mean? It means that money is power!

  • December 3, 2015 at 1:30 am

    I’ve known about Divest Fossil Fuels efforts for a long time, but I wasn’t aware of the simple meaning of “divest” that you shared in class as well as touched on here. It makes sense, but I didn’t realize that it could go so much further than just fossil fuels. It’s really neat to hear you talk about your own experience working to reach out and get more community involved. It’s clearly a learning experience and a lot of trial and error to figure out how to attract the right kind of attention.

  • December 3, 2015 at 7:55 pm

    You’ve done a good job laying out the background of DivestUMW here as well as what the movement draws from and represents. More importantly, we are reminded that there is a lot to be done in order to take this issue further still; this is an important issue, but it doesn’t have to be polarizing. Sustainability should be a common sense thing, but not everyone agrees apparently (oh well)!

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